Each day Ulta features a product that rocks, not some overstocked, underselling junk that isn't moving. For example, today the product is Lorac's Lips with Benefits (including the Tantalizer gloss) for $9 which is half off the normal price. I'll take it. The product of the day can be purchased both in-store and online and then there is an additional online only special. Again the online special is discounted around 50% with some exceptions like the Benefit Sexy Steal for only $18 this Saturday or on September 26th a Cargo Fall Eyeshadow Palette for $20 - a $140 value!
Ulta rocks in general with points earned with each purchase, freebies all the time and gifts with purchases that far outweigh the competition.
You should at least check out the Ulta calendar of events to just see what they have, I can almost guarantee that something in the line-up is a beauty staple you know and love or should get to know.
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